Lanificio F.lli Balli 1948
The client
F.LLI BALLI LANIFICIO
Sector
TEXTILE
Year
2023
Services
CONTENT CREATION
COMPANY PRESENTATION VIDEO
EVENT VIDEO
VIDEO INTERVIEWS
Lanificio F.lli Balli has entrusted Donati Films with the creation of a series of videos to tell the story, philosophy and evolution of the company.
Corporate presentation video
The first is a corporate presentation video.
In collaboration with Arianna Signorini, photographer and graphic designer, we proposed three storyboards, with visual and narrative ideas for the film. Each storyboard represents a different approach to storytelling, allowing Lanificio F.lli Balli to choose the one best suited to its vision and values.
The final decision was to recreate an emotional journey that begins with black and white images, revealing the past years and the deep roots of the Lanificio F.lli Balli. As the storytelling takes shape, rhythmic hints of the textile machines create an evocative distant and muffled background, recalling the mechanical sounds that once filled the “Fabbricone”. As the narrative progresses the images change to color as a sign of temporal transition towards today.
A close-up on expert hands touching and selecting raw wool highlights its texture and consistency. A sequence of details and suggestive images follow one another in a journey through the different textures and the many processes involved.
The narrative continues with images of the offices where the company's leaders and designers meet, discuss and share ideas.
Details of sinuous yarns finished in a rapid play of colors and textures lead the video to its conclusion.
The video ends with the company logo, accompanied by a strong message that confirms the company's deep historical roots.
Video: "A day in the company"
The video “A day in the company” focuses on people who work within the Lanificio F.lli Balli, highlighting the importance of the individual contribution of each team member to the success of the company. This type of human, people-centered approach can add a personal and authentic touch to storytelling, allowing audiences to connect emotionally with the company.
The film also aims to create a sense of belonging among collaborators of the company thanks to a strategic and very positive approach.
The advantages of this marketing philosophy are many: employee loyalty, attracting talent, building the brand inside and outside the company, improving morale and the working environment and effective internal communication.
Video Event and Interviews
The event video “On the road” documents an event at the historic wool mill, organized by “4Sustainability”. Donati Films recorded video of the event, capturing the significant moments and making videos video interview to speakers to effectively communicate the company's commitment to sustainability.