In the heart of the city of Livorno, a historical icon has awakened: the Dolli Bar & Lounge. For the venue, Donati Films was responsible for creating a launch marketing plan with the aim of redefining the customer experience and capturing the imagination of the entire community.
Before diving into the image renovation of Dolli Bar & Lounge, the Donati Films team conducted market research in-depth, laying the foundations for a Strategic Plan tailored. The objective was clear: to preserve the historicity of the venue, an icon for Livorno, and at the same time infuse a breath of modernity.
The first step was thelogo design, a distinctive sign that embodies the history of Bar Dolli. Donati Films has worked to create acoordinated image which not only respected the tradition of the venue, but which projected it towards the future with a touch of contemporaneity. The. has been added to the name “Bar & Lounge” payoff to explain Dolli's mission to serve the customer at any time of the day.
The result is a recognizable brand, a perfect synthesis of past and present.
Donati Films brought the vision of Dolli Bar & Lounge to life through a website with an interface optimized for all devices. Reflecting UX and UI standards requested by the brand, the site offers intuitive navigation. A page dedicated to the menu, always updated, is accessible via QR code, integrating technology with the culinary experience.
For the venue our team has studied a social media strategy of three months that caught the attention of the community.
Donati Films through the creative use of a hashtag strategy tailor-made for every moment of the day has set itself the objective of making the Dolli Bar & Lounge not just a place, but a continuous experience. #WakeupDolli for breakfast, #DolliBreak for the lunch break and #AperiDolli for the aperitif, transform every meal into a unique occasion.
Through planning that included social videos and Instagram Reels, the profile of the Dolli Bar & Lounge gained visibility and involvement.
With recurring photo shoots on a monthly basis, the Donati Films team has made Dolli's profiles dynamic and visually appealing online showcases.
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